The New American Dream
The last century has been characterized by addition: larger homes, faster cars, and more stuff. It has yielded many fruits, but it has also created a culture and economy that values growth for growth’s sake.
URBANEER wants to help people realize the New American Dream, where growth promotes happy, responsible, meaningful lives. In this dream, the homes that we build and the products we produce are designed to improve lives and the planet, not merely bottom lines. In this dream, technology and innovation allow people to use less, thereby simplifying their lives and cutting down their environmental footprints, while improving the quality of their lives.