In support of our expanding product line and growing business, URBANEER has made two invaluable hires. Lauren Applin, formerly of The Stow Company and Herman Miller, comes on as our VP of Product, and Jim Branski, who has decades of senior-level financial service experience, comes on as our CFO.

Lauren Applin, VP of Product

Lauren has years of project and product management experience, serving at some of the world’s top commercial and residential furniture makers.

After receiving her Interior Design degree at Kendall College of Art and Design, Lauren began her product development career at Restoration Hardware and Izzy+, where she built a deep understanding of residential and commercial product marketing and design. From there, she moved to Herman Miller, holding marketing and product management positions. In her five years at Herman Miller, she was responsible for developing launch strategies for Collection products, among other duties. Most recently, she served as a product manager at The Stow Company, where she was tasked with leading all phases of product development as well as directing product marketing and commercialization strategy.

“For the last year, URBANEER has been focused on growing our product line,” says URBANEER president Bruce Thompson. “With her breadth of design and product management experience, Lauren will help us achieve this aim at a crucial time.”

“Lauren is unique in that she understands both commercial and residential furniture product development,” Thompson continues. “This knowledge is ideal for us as URBANEER furniture marries the sophistication and durability of commercial products with a residential look and feel.”

Jim Branski, CFO

As our acting CFO, Jim brings decades of senior-level financial service experience to the team. His specialties in corporate restructuring and financial strategies for product commercialization have been invaluable as URBANEER expands its business and product offerings.  

Prior to joining URBANEER, Jim was largely focused on the medical device industry. From 2002-2011, he served in various senior finance roles in both Switzerland and California for the multinational medical device manufacturer Medtronic. From 2011-2013, Jim was CFO for iScience Interventional. He was also VP of Finance for two-California based medical device companies: Hansen Medical and Elixir Medical Corporation. Most recently, Jim returned to his home state of Michigan, where he was Director of Finance for medical products manufacturer Hill-Rom.

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