FEATURED PROJECT

The Morton

Multifamily Conversion, 1920's Hotel Renovation

Project overview

Working with developer Rockford Construction and their team, URBANEER designed custom built-in furnishing solutions for the different floorplans at The Morton, an apartment and condominium complex retrofitted from a historic downtown hotel.

URBANEER helped configure and furnish a number of units ranging from 472 square foot studios to 1,100 square foot two bedroom units.

Project highlights

Storage capacity was maximized in each space with solutions such as entryway cubby units, built-in entertainment centers and closet systems.
URBANEER designed a bar-to-dining adjustable height table to maximize function and flexibility in the kitchen.
Through a partnership with CORT, residents were able to lease the semi-to-fully furnished units.
URBANEER designed a bar-to-dining adjustable height table to maximize function and flexibility in the kitchen.
Studio units featured a sleek utility wall with integrated Wall Bed and custom sofa for easy transitioning between day to night modes. Units included built-in wardrobe and storage closets, a desk, and laundry system.
URBANEER units command 19% rental premium on square foot basis.
Leasing agents report that URBANEER units consistently outperform one and two bedroom units.

Project outcome

The URBANEER additions resulted in unique, highly personalized, and adaptable spaces that perform like much larger units.

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Multifamily, 1920’S Hotel Renovation

The Morton

Furnished studio and one bedroom units with a host of transforming and built-in furnishings.

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Multifamily Conversion

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Through smart design and furnishings, we added six beds to this ground-up mixed-use multifamily development.

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OUR STORY

Heritage & Innovation

Home to companies such as Herman Miller, Steelcase, and Haworth, Western Michigan is the epicenter of America’s furniture industry. A massive fabrication infrastructure, coupled with an explosion of advanced-industry jobs in the area, make few American cities more ripe for global design innovation than URBANEER’s base in Grand Rapids, Michigan.

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FEATURED articles

News + Views

August 22, 2017

By

Bruce Thompson

Un-Stuffing the Home: How Downsizing and Decluttering are Changing the Way Housing is Designed and Developed

For years, housing has been developed around an insatiable appetite for consumer goods. It has lead huge homes moved further and further from city centers and neighbors. What would happen if our were designed and developed from a people-centered (as opposed to stuff-centered) perspective? These are some of the questions we are out to answer at Urbaneer.

Bricks, Bits, and Atoms

The digitization of our world has deep implications for the housing industry. What happens when our stuff disappears, when our media is in the cloud, when our food is delivered on demand, when our cars are summoned by the press of a touchscreen? How much space will we need? With less stuff and space, will we have a different cultural connection to our homes? How will the housing industry shift?