FEATURED PROJECT

The Morton

Multifamily Conversion, 1920's Hotel Renovation

Project overview

Working with developer Rockford Construction and their team, URBANEER designed custom built-in furnishing solutions for the different floorplans at The Morton, an apartment and condominium complex retrofitted from a historic downtown hotel.

URBANEER helped configure and furnish a number of units ranging from 472 square foot studios to 1,100 square foot two bedroom units.

Project highlights

  • Storage capacity was maximized in each space with solutions such as entryway cubby units, built-in entertainment centers and closet systems.
  • URBANEER designed a bar-to-dining adjustable height table to maximize function and flexibility in the kitchen.
  • Through a partnership with CORT, residents were able to lease the semi-to-fully furnished units.
  • URBANEER designed a bar-to-dining adjustable height table to maximize function and flexibility in the kitchen.
  • Studio units featured a sleek utility wall with integrated Wall Bed and custom sofa for easy transitioning between day to night modes. Units included built-in wardrobe and storage closets, a desk, and laundry system.
  • URBANEER units command 19% rental premium on square foot basis.
  • Leasing agents report that URBANEER units consistently outperform one and two bedroom units.

Project outcome

The URBANEER additions resulted in unique, highly personalized, and adaptable spaces that perform like much larger units.

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Home to companies such as Herman Miller, Steelcase, and Haworth, Western Michigan is the epicenter of America’s furniture industry. A massive fabrication infrastructure, coupled with an explosion of advanced-industry jobs in the area, make few American cities more ripe for global design innovation than URBANEER’s base in Grand Rapids, Michigan.

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