Barley Flats

Multifamily Conversion

Project overview

URBANEER was brought on by developer Rockford Construction to reconfigure and optimize a number of units in Barley Flats, a ground-up mixed-use multifamily development in Grand Rapids, Michigan.

Rockford had initially built the floorplates to include two and three bedroom units, but market trends indicated those unit types were languishing.

Project highlights

  • By incorporating a number of URBANEER products such as Wall Bed, storage systems, and islands, an additional six beds were added compared to the initial layout.
  • The studio units commanded a 19% rental premium over conventional units.
  • Furnished studios were the first to pre-lease.

Project outcome

URBANEER worked with the project’s architect to convert the larger units to faster renting one bed and studios. The result was greater unit density, higher rent roll, and improved tenant experience.



Heritage & Innovation

Home to companies such as Herman Miller, Steelcase, and Haworth, Western Michigan is the epicenter of America’s furniture industry. A massive fabrication infrastructure, coupled with an explosion of advanced-industry jobs in the area, make few American cities more ripe for global design innovation than URBANEER’s base in Grand Rapids, Michigan.

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