URBANEER was brought on by developer Rockford Construction to reconfigure and optimize a number of units in Barley Flats, a ground-up mixed-use multifamily development in Grand Rapids, Michigan.
Rockford had initially built the floorplates to include two and three bedroom units, but market trends indicated those unit types were languishing.
URBANEER worked with the project’s architect to convert the larger units to faster renting one bed and studios. The result was greater unit density, higher rent roll, and improved tenant experience.
URBANEER incorporated a number of space-saving solutions to the studios in this ground-up development.
URBANEER has created a systems-based approach to transforming the housing industry that we call Living 3.0. It is an approach that leads to housing that is both accessible to the market and profitable for the builder/developer. It is an approach focused on providing the right housing for the times, using data to design around how people live in the 21st century. It is an approach that understands that getting housing built requires the participation of numerous financial and regulatory entities.
For years, housing has been developed around an insatiable appetite for consumer goods. It has lead huge homes moved further and further from city centers and neighbors. What would happen if our were designed and developed from a people-centered (as opposed to stuff-centered) perspective? These are some of the questions we are out to answer at Urbaneer.